Thursday, 7 November 2013

Stop using Zoe Tay 郑惠玉 in misleading beauty ads

To begin with, I'm a huge fan of Zoe Tay 郑惠玉 but now,
I'm feeling very disappointed.

I love watching TV shows, especially starring Zoe Tay. Just a few months back, if I did miss any episode of the The Dream Makers (志在四方) on Channel 8, I would watch it during the weekends via Catch-Up TV on XinMSN. Even those TV commercials and endorsements that she appeared in, Zoe Tay is... without a doubt, the Beauty Queen of MediaCorp!

Need we say more on how ZOETAYfabulous she is?
On 2011, she was appointed the spokesperson for SK-II.
She did make a guest appearance at TANGS Orchard as well!

What's more, there's also a TVC from SK-II featuring the beautiful Zoe Tay, but I have no idea why it's removed from YouTube.

Here's the link to watch the 35secs commercial via tudou.com:
http://www.tudou.com/programs/view/CWZnursIU4Y/

 CRYSTAL CLEARLY, SHE IS A BEAUTY!

It was until last Tuesday night (5.11.2013) about 8-ish-9pm, I was watching TV and that Bioskin TVC appeared. 
I WAS COMPLETELY HORRIFIED!

I understand Bioskin is a facial or beauty service provider for people facing skin troubles, but the amount of DI done to Zoe's 'before treatment' face is beyond description in a bad way!

Just look at this:
Ok, maybe my 'print screen' isn't obvious enough.
For those who had missed it on TV, maybe you should click to watch this link now (before they decided to remove it from YouTube) to know what I'm saying:
http://www.youtube.com/watch?v=7Q8AuWO3n9U
 
The other thing that keeps me thinking is...
2011 - She was the spokesperson for SK-II
2013 - Skin problems??? 
Is this ad implying that SK-II ruined her complexion?
THIS AD IS MISLEADING & MISREPRESENTATION!

For goodness (she and her fans) sake, please stop protraying ZOE TAY so badly already! Oh yeah... and how can we forget that crude, sexual innuendo text from that Imedeen ad in 2005/2006???
 


Zoe Tay is such an iconic figure. She is a nice person and we want to know her as that way, not in any misleading way!

Remember yesteryear on Chinese New Year, when we visited our relatives and friends for lunch/dinner gatherings, mahjong sessions and 'angbao' collections? And next on TV, came that festive and heartwarming Bee Cheng Hiang (美珍香) commercial, featuring that wonderful Zoe Tay.

This should stay as the STAR ZOE we know.

Click here to watch the CNY 15secs TVC:
http://www.youtube.com/watch?v=Trc71CYTlZY

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13 comments:

  1. Anonymous7 November 2013 at 19:20

    omg!!!!!!!!!!! tats mean SKII and Imedeen got site effect!!

    ReplyDelete
  2. Anonymous7 November 2013 at 19:34

    Im one of zoe's fan too. it really upset me when i see her new show on tv8 recently. i was like OMG...what happen to my idol? so is it because of the SKII or Bio skin

    ReplyDelete
  3. Anonymous7 November 2013 at 20:56

    Are you sure Zoe have this ugly face? How come BIO SKIN can make you look like that my dear Zoe!!!!!!!! i start to feel disgusted and disappointed.

    ReplyDelete
  4. Anonymous7 November 2013 at 23:35

    Arrrggggg.......stupid advertisement!! Make me wan to vomit!!

    ReplyDelete
  5. Anonymous8 November 2013 at 11:49

    gosh so agree!! I've been watching Zoe's dramas since i was a kid!! How can they tarnish her image like that! And the drastic difference from SKII to BioSkin? I don't believe Zoe looks like that!!! There's an ad today in the TODAY paper as well! It's just ridiculous!!!

    ReplyDelete
  6. Jane8 November 2013 at 12:03

    SHOCKING!

    ReplyDelete
  7. Anonymous8 November 2013 at 12:30

    Totally disappointed as Zoe's fan.BioSkin latest tvc make my usual looks so ugly. How can it be like that? Pls remove it from tv8....

    ReplyDelete
  8. Anonymous8 November 2013 at 12:33

    well said Amy!
    bye bye BioSkin, i think this can be the start of your downfall for your brand for cheating the audience.

    ReplyDelete
  9. Kelly20 November 2013 at 11:58

    Totally turned off when I saw the advertisement at TV8 recently.

    ReplyDelete
  10. rainbow30 November 2013 at 14:54

    Hi, I like Zoe Tay too and follow her news (that's why I came across your blog).

    FYI, our Zoe did NOT endorse SKII and was NEVER appointed the spokesperson for SKII to begin with. The first Singaporean spokesperson is a model, Shelia Sim.

    Zoe made a GUEST appearance at TANGS Orchard, filmed the commercial (along with Pan Lingling, Rebecca Lim) because she has used SKII under the recommendation of a friend in 2009 and noted an improvement in her skin. That's why SKII asked her to share how she maintain her skin in the midst of her lifestyle to the public.

    Don't mislead yourself. :)

    Source:
    http://www.chinapress.com.my/node/243809
    http://blog.omy.sg/keithpng/2011/11/16/sheila-sim-sk-ii%E2%80%99s-newest-face-brand-ambassador/

    ReplyDelete
    Replies
    1. Unknown20 January 2014 at 15:49

      @ rainbow: even if she's not the spokesperson... are you saying that from 2009 (when she's using SKII) to late 2012, her skin deteriorated so much (based on this Bioskin TVC)? That's misleading and misrepresentation as well.

      Delete
    2. Anonymous10 April 2014 at 14:04

      Amy Chen ....support!!

      Delete
  11. Unknown20 January 2014 at 15:48

    This comment has been removed by the author.

    ReplyDelete

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